What began with a single user’s video became a hypnotizing chorus of ideas for songs, costumes, music, and set design.
And eventually, the stray creative energy being pumped into the app zeroed in on an inexplicable project: Turning the 2007 Pixar film Ratatouille into a musical production. Though it rarely paid dividends, the platform was a bright spot of self-expression. Many of the people whose talents were normally put to use onstage were instead singing, dancing, orchestrating, acting, crafting, and puppeteering on TikTok.
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“Extraordinary designers and creators are bagging groceries at their local grocery stores.”Īt the same time, there was a ladder: TikTok’s download numbers spiked from under 40 million users in October 2019 to more than 90 million by June 2020. “There is a huge lack of federal support for our community during this time, which has sent so many people back to their hometowns,” said Greg Nobile, CEO of the Broadway theater company Seaview Productions. That’s been especially true during the pandemic, which has left entertainment workers across the country without jobs, from the behind-the-scenes production staff to actors, musicians, and dancers. Every step forward presents a threat to fall back, or a chance for growth. Navigating a career in the performing arts can feel like an exhausting game of Chutes and Ladders.
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